Tips for Selling Your Home Near Traverse City

Here are some tips for selling your home near Traverse City.

These four tips will help you get the most value out of the sale of your home.

  • Develop a Pricing Strategy
  • Hire a Professional Photographer and Videographer 
  • Use Target Marketing
  • Hire an Agent Who Knows the Market

Develop a Pricing Strategy

Whether you’re selling a home that’s worth $1 million or $100,000, it’s important to have a pricing strategy. The right pricing strategy depends on each seller’s situation, motivation, and goals. Make sure your agent asks you about these rather than simply telling you what you can expect to get for your home. Setting the right price for your home is a combination of knowing the market and knowing the seller’s situation, motivation for selling, and goals after the sale. There are many different strategies that can be used in this area:

  • Price lower than the competition
  • Price higher than the competition
  • Price at market value
  • Price at discount
  • Price at premium

If your home fills a “hole in the market” — meaning that there isn’t another comparable home in the neighborhood or in that price range, this can also help you get a premium for your home.  This is yet another reason to have an agent who knows the market.

Hire a Professional Photographer & Videographer

Home buyers want to see what their dream home looks like, but they also want to feel the place. Great photographer and videographer teams can bring that experience to life in your listing photos by using the right angles, framing and lighting that show off your home’s best features.

When hiring a professional team for photography and video, it’s important to know that they have expertise in real estate marketing so they can capture your property in just the right way. They should also be familiar with local markets, so they can understand how buyers perceive properties based on price point and location. The best photographers are able to work with both natural light and artificial light sources (like flash or bounce boards) depending on what works best for each room or area of your house.

The top agencies have access to high-quality equipment including drones for aerial shots as well as 360° panoramas (to provide added depth), which will help you showcase every room from different perspectives at once!

Use Target Marketing

If your agent’s marketing plan is to only stick a sign in the ground and list your home on the MLS, then get a different agent.  Your agent needs to deliver better value to you.  Target marketing gets your home in front of potential buyers who may not be actively looking on the MLS, Zillow,, or Trulia.  Using target marketing helps sellers get their home in front of the right buyers and helps seller get 10% to 20% more than they otherwise would get for their home.  Be sure to ask your agent about his or her Target Marketing Plan.

Hire an Agent Who Knows the Market

The first thing you need to do when selling your home is hire an agent who knows the market. A good real estate agent will not only be able to provide you with a listing price that is close to what your house will actually sell for, they’ll also be able to advise you on how to stage and prepare your home for sale.

The next most important thing that any Realtor should know is how to sell, which means understanding what makes a house attractive (and therefore more likely) to sell quickly. This can include factors such as curb appeal, home staging, quick fixes, and other important aspects of local market trends.

Additionally, it’s important for agents who are going out into the field every day of every week of every month all year long have knowledge about all different types of neighborhoods throughout their area along with having knowledge about local issues or concerns within those neighborhoods such as zoning related issues, knowledge about local schools, and overall housing trends.

Hiring a part time agent or an agent who does only a handful of deals a year will put you at a disadvantage as a seller.  You need an agent who’s full time in the market doing dozens of deals a year.  Only that agent will have a true understanding of the market.  Also, look for an agent who has the distinction of being a Seller Representative Specialist (SRS) and a Real Estate Negotiation Expert  (RENE)


Our goal is to help you sell your home faster, with less stress and more profit. We believe that by following these four tips, you will be able to achieve your goal of selling your home quickly and for the best price in a competitive market.

Check Out Sander’s Blog Post about the Best Time to Sell here.

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